The more you highlight the benefits of your company, the more effective your video ad will be. You can even include customer testimonials and positive feedback. Tell viewers why your brand is unique and different from others. Why should viewers be interested in your brand? Answer this question in your video ad by emphasizing what makes your company great at what it does. Make an effort to hook your audience within the first few seconds by addressing a common problem, asking a relevant question, or by sharing something that makes your brand stand out.Īt times, you’ll notice that video ads can be on mute, therefore it’s also important to start your ad with great visuals that encourage viewers to take interest to your video. Start your video ad with a statement that will spark the interest of those in your target market. To avoid having potential customers skip your ad or click away, you need to get their attention immediately. So, how do you create something that will get the job done? Here are five tips to help you create an effective online video ad for your small business. Whether that’s on your website, Facebook page, YouTube channel, eNewsletter or any other way that you market to your customers. Right now, digital video advertising is a top marketing trend, and your small business can get involved by creating an online video ad.Īn informative online video advertisement is a great tool for converting interest into sales and growing your brand on the web. This is why it’s so powerful to create an effective video ad for your small business.ĭepending on your audience, most markets would rather watch an informative video about your company than scroll down a long page of text. Not only is this form of marketing effective for increasing sales and brand recognition, but, it’s also preferred by customers. Video marketing is a strategy that every small business owner should consider.
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